The Logo

I wanted to start adding captions and other features to my cover right away, so I chose to start with my magazine name and logo. During the process of editing my image, I came up with the name 'Student Weekly'. I liked the idea because it was simple, catchy and to the point. As the name involves the word weekly I then looked into what image I could choose for my logo and came up with the idea of an animated clock. After searching on google images, I found a clock. I felt this particular image was relevent as a clock represents time and a week is a measurement of time. The image was basic and colourless, just what I was looking for. So I copied it onto a Microsoft Powerpoint 2008 document and began to add text. Before coming to a conclusion about the colour and font of the text, I went through a process of elimination. The process consisted of me copying numerous clocks onto a blank document and trying out various different type faces. Once this was done, I was left with a sheet of options side by side to choose from for my final logo. I decided to choose a simple font that I found in Microsoft Powerpoint 2004 in the WordArt section. I experimented with this particular font in three different colours, blue, green and red. I figured that the red worked best as it both complimented the image and reflected the nature of the heading, which I had by then decided was going to be 'Testing Times'. Also, I added a shadow effect to the text and decided to change the case. Originally, both words were written in an uppercase form but I then changed the word student to lowercase. This was due to the fact that I thought the word weekly was the more dominant word in the text and that student was simply addressing the demographic of the magazine. Lastly, I decided to add a double strike effect to combine the words and give the logo a cleaner finish. I think this is a very aesthetic feature as it is both noticeable and inoffensive. Now that the logo is done, I can place it on the photograph and begin building layers on Adobe Photoshop.